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Sr. Search Engine Marketing Manager 1098674

Location
Cincinnati, OH, United States

Posted on
Oct 28, 2020

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DescriptionApex has an immediate need for aSr. Search Engine Marketing Managerwith a premier client in Cincinnati, Ohio! This position offers an exciting opportunity to immediately contribute to a Fortune 50 company by joining a performance eMarketing team ecosystem.This particular role will be focused on an expansion of the team's capabilities inAmazon Search. The ideal candidate will have experience and in-depth knowledge in the following areas:-Google Ads/Shopping-Google Analytics-Amazon Marketing Platforms or Amazon Search-Strong Analytics Mapping Capabilities within ExcelPreference will also be given to alocal Cincinnati candidate. This position will start as remote work but eventually transition to on-prem once COVID restrictions are lifted.If interested in any of oureCommerce/TechnologyMarketingpositions, please forward your resume ****and referenceJob #1098674._____________________________________________________________________Objective:To manage paid search campaigns across google/bing/e-retail (amazon, Walmart, Target, etc) and identify/execute optimization to drive product sales successfully within KPIsDetailed Role Description/Responsibilities:* Develop and implement Paid Search campaigns, strategies and initiatives in Search Engine Ad Platforms (Google, Bing) and across eRetail Search Platforms (Criteo, Walmart Media Group, Amazon Marketing Services, etc)* Create and manage campaign plans, forecasting trends, budget planning, pacing and advanced optimization techniques* Analyze key KPIs (sales, conversions, clicks, CTR, SOV, CPC, etc) to formulate insights and translate to actionable next steps to optimize performance.* Conduct keyword research and develop keyword and content recommendations* Evaluate diagnostic metrics to determine optimizations needed to improve performance including ad group and keyword adjustments, negatives, copy, landing page selection and copy, etc.* Conduct Search query mining to optimize keywords and negatives to improve performance* Setup/optimize search bid/campaign management in native tools as well as platforms such as Doubleclick, Marin, Kenshoo, etc* Identify campaign expansion and testing opportunities to increase performance* Problem solve issues related to search campaigns such as trafficking and tagging* Provide advanced analysis and reporting on paid search campaigns* Discover competitive gaps and provide recommendations to improve* Monitor industry news, trends, and shifts to align with evolving Search Engine Marketing strategies* Communicate with other marketing teams to align and improve over-arching digital strategy and work with web developers and marketing teams to properly implement search best practicesRequirements:Overall Industry Experience: 5 years of experience as Search Engine Marketing Manager or similar roleExpertise across all search ad types including text ads, shopping ads, display ad, dynamic ads, etcExpertise with performance/conversion-based search kpi optimization for DTC websitesGoogle Ads, Google Ads Editor, and Google Analytics expertise is essentialAmazon Marketing Services expertise is essential particularly Amazon SearchCriteo Ad platform experienceMust have strong analytics/insights capability (and with associated tools like Excel, Power BI, Knime, Google Data Studio, etc)Must have strong critical thinking and problem-solving skillsStrong collaboration and communication/interpersonal skills essentia

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